Michael Phillips's Resume

View Michael Phillips's Complete Resume at Emurse.com

MICHAEL PHILLIPS
Greenfield, MA - USA

Objective

I am exploring opportunities to fully utilize my 14+ year's e-commerce experience and endless creativity to bring about big changes.

I want to drive bold initiatives with an organization determined to make leaps in e-commerce profitability, online campaign effectiveness, or in creating game changing organizational efficiencies.

I am considering full time positions and off-hours consulting challenges.

Work Experience

Internet Strategist	January 2000 - Present
The Yankee Candle Company Inc., South Deerfield, MA

Leading e-commerce and intranet initiatives since January 2000 resulting in 30X growth of online sales (Retail site named to Internet Retailers "Top 50" retail web sites - Top 5 for the Gifts and Flowers category).

Responsible for all public facing electronic interfaces of this multi-channel, multi-brand business

Develop policies and procedures to apply across all web engaged divisions of company.

Direct all aspects of retail, wholesale, and intranet web development processes for all brands and channels.

Act as lead Information Architect and User Interface expert. Work closely with Web development staff, business units and external partners.

Responsible for assessing marketing opportunities, new technologies, project potential.

Create and execute strategy for use of emergent Internet technologies in support of division and corporate initiatives

Skills

Problem solver, E-Commerce Knowledge/Experience, Business and customer Development, Relationship Management, Leadership, Innovation, Search optimization, Wintel, Unix, Mac, Web Site Performance, Mentoring and Coaching, Verbal and Written communications, Complex Project Delivery, Creative processes, Analytics, Search Engines, SEO, HR / Management, HTML, DHTML, XML, RSS feeds, Affiliate program management, PCI Compliance, Mapquest, Akamai, Coremetrics, CCBN, Echomail, DartMail, Silverpop, social marketing, basic MSOffice tools, collaborative office tools, mobile commerce, evangelist for organizational evolution (I know, I know - but it's true!)

Education

Criminology / Legal Studies	1982 - 1983
University of Pittsburgh, Pittsburgh, PA

RESEARCH

Conversion increase through cart optimization, addition of security icons / technology in checkout process. Web 2.0, Interactive Commerce, Social media applications, Affiliate Marketing fraud, SEO, Usability studies, E-commerce platform analysis (MarketLive, Broadvision, IBM WebSphere Commerce, ATG, InterShop, OSCommerce), Brand hijacking / stewardship, email marketing optimization, cross-channel marketing initiatives, mobile commerce, edge computing / distributed content, Email marketing, CRM, Evolution of E-Commerce organizations and support structures

Interests

The evolution of Mashups & Web 2.0+ technologies and potential for effecting everything from e-commerce to the democratic process. Efficient structuring of e-commerce organizations and processes. The evolution of social media. Mobile commerce.

Alternative energy & Hybrids. My 3 amazing daughters. Local politics & activism. Small farming / growing my own food. Music (listening, writing, playing guitar).

Community Involvement
Founded computer give-away program for kids (Power On Local Youth), Board of Directors of Greenfield Public Schools Foundation, Big Brothers Volunteer - since 2006, Active with Greenfield School Committee, Greenpeace Volunteer / supporter - since 1985, Heifer.org supporter, MSWalk NYC - since 2005, AIDS Walks

Keywords
Internet strategy, Internet strategist, e-commerce, ecommerce, ecommerce consultant, experienced ecommerce. Director, online campaign, growing online business, online sales, marketing, social media, email marketing, mashups, web 2.0, mobile commerce, western Massachusetts, western Mass, Northampton, Springfield, Greenfield, Brattleboro, Keene, Ma, VT, NH., Non-profit, evangelist

View Michael Phillips's Complete Resume at Emurse.com]]>