Michael Phillips' Resume

MICHAEL PHILLIPS	http://www.michaelphillips.com
Greenfield, MA 01301 - USA

Objective

I am exploring opportunities to fully utilize my 14+ year's e-commerce experience and endless creativity to bring about big changes.

I want to drive bold initiatives with an organization determined to make leaps in e-commerce profitability, online campaign effectiveness, or in creating game changing organizational efficiencies.

I am considering full time positions and off-hours consulting challenges.

Work Experience

Internet Strategist	January 2000 - Present
The Yankee Candle Company Inc., South Deerfield, MA

Leading e-commerce and intranet initiatives since January 2000 resulting in 30X growth of online sales (Retail site named to Internet Retailers "Top 50" retail web sites - Top 5 for the Gifts and Flowers category).

Responsible for all public facing electronic interfaces of this multi-channel, multi-brand business

Develop policies and procedures to apply across all web engaged divisions of company.

Direct all aspects of retail, wholesale, and intranet web development processes for all brands and channels.

Act as lead Information Architect and User Interface expert. Work closely with Web development staff, business units and external partners.

Responsible for assessing marketing opportunities, new technologies, project potential.

Create and execute strategy for use of emergent Internet technologies in support of division and corporate initiatives

Webmaster / Application Evangelist	February 1999 - January 2000
F.N.Reporter / Thomson Financial Interactive (News and Research Division), Amherst, MA

Work with team of developers and investors to create sophisticated tools and algorithms used to search 100+ live news feeds for events likely to influence stock prices.

Design public facing demonstrations of technology (sales tools)

This product / company acquired by Thomson Financial

Project & Lab Manager	July 1997 - January 1999
The Center for Intelligent Information Retrieval (CIIR) & ACSIOM, Amherst, Ma

Develop advanced search applications for the White House, the Unified Agenda, Library of Congress using "Inquery" search technology.

Provided advice and ongoing consulting for C.I.I.R. corporate and government members

Build and maintain database applications using proprietary Information Retrieval technologies. Design and develop U.I.'s for client and demonstration applications.

Co-founder / President	July 1996 - July 1998
World Wide Impact, Inc., Greenfield, MA

Worked with co-founder to establish successful web design and development firm.

Provided full range of internet / intranet development. Clients included NOKIA, Longacre & White, Nukebusters, Dean's Beans Coffee.

East Coast Regional Director	January 1986 - July 1996
Greenpeace USA, Washington DC, NYC, Boston, Florida, Japan

Responsible for creating and realizing east coast offices budget ($3 to $5 million).

Coordinated east coast campaign work with local office staff, community volunteers, coalition groups and Campaign Directors. Local, National and International issues including work in Japan to save whales.

Recruited, hired, trained, provided orientation and ongoing H.R. / development support for 16 office directors and assistants / up to 300 staff.

Supervised fundraising, campaign and donor development work on the East Coast.

Raised expectations of what a grassroots office could provide for the organization. Broke all fund-raising and recruiting records.

Skills

Problem solver, E-Commerce Knowledge/Experience, Business and customer Development, Relationship Management, Leadership, Innovation, Search optimization, Wintel, Unix, Mac, Web Site Performance, Mentoring and Coaching, Verbal and Written communications, Complex Project Delivery, Creative processes, Analytics, Search Engines, SEO, HR / Management, HTML, DHTML, XML, RSS feeds, Affiliate program management, PCI Compliance, Mapquest, Akamai, Coremetrics, CCBN, Echomail, DartMail, Silverpop, social marketing, basic MSOffice tools, collaborative office tools, mobile commerce, evangelist for organizational evolution (I know, I know - but it's true!)

Education

Criminology / Legal Studies	1982 - 1983
University of Pittsburgh, Pittsburgh, PA

Criminology	1984 - 1985
University of Maryland, College Park Maryland

RESEARCH

Conversion increase through cart optimization, addition of security icons / technology in checkout process. Web 2.0, Interactive Commerce, Social media applications, Affiliate Marketing fraud, SEO, Usability studies, E-commerce platform analysis (MarketLive, Broadvision, IBM WebSphere Commerce, ATG, InterShop, OSCommerce), Brand hijacking / stewardship, email marketing optimization, cross-channel marketing initiatives, mobile commerce, edge computing / distributed content, Email marketing, CRM, Evolution of E-Commerce organizations and support structures

Interests

The evolution of Mashups & Web 2.0+ technologies and potential for effecting everything from e-commerce to the democratic process. Efficient structuring of e-commerce organizations and processes. The evolution of social media. Mobile commerce.

Alternative energy & Hybrids. My 3 amazing daughters. Local politics & activism. Small farming / growing my own food. Music (listening, writing, playing guitar).

Community Involvement
Founded computer give-away program for kids (Power On Local Youth), Board of Directors of Greenfield Public Schools Foundation, Big Brothers Volunteer - since 2006, Active with Greenfield School Committee, Greenpeace Volunteer / supporter - since 1985, Heifer.org supporter, MSWalk NYC - since 2005, AIDS Walks

Keywords
Internet strategy, Internet strategist, e-commerce, ecommerce, ecommerce consultant, experienced ecommerce. Director, online campaign, growing online business, online sales, marketing, social media, email marketing, mashups, web 2.0, mobile commerce, western Massachusetts, western Mass, Northampton, Springfield, Greenfield, Brattleboro, Keene, Ma, VT, NH., Non-profit, evangelist

Michael Phillips' Resume (Last updated November 5th 2009)