Michael Phillips' Resume (Last updated February 3rd 2008)

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Michael Phillips
Greenfield, MA 01301 USA

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OBJECTIVE	I am considering opportunities as Director or Vice President of E-Commerce with a forward thinking New England organization. My intention is to find a company interested in executing a very significant and strategic expansion of it's online business. I want to fully employ the efficiencies inherent in the internet along with my own creativity and determination to maximize profitability for a growing business. I can quickly identify opportunities to best support and utilize an e-commerce initiative - within a company , a business process or in relation to a technology solution. With the right support I will work within any professional structure to bring about clearly defined change. I have 13+ years of hands-on experience with E-Commerce, most of that as an Internet Strategist with the Yankee Candle Company.

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WORK EXPERIENCE	The Yankee Candle Company Inc. Internet Strategist	January 2000 - Present South Deerfield MA.
	Led all e-commerce initiatives since January 2000 resulting in nearly 30X growth of online sales (Retail site named to Internet Retailers "Top 50" retail web sites for 2004 - Top 5 for the Gifts and Flowers category). Design Internet strategies to incorporate multi-channel business, a growing number of brands, consumers and the interactive platform. Develop policies and procedures across all divisions of the company who participate with web initiatives Responsible for team strategy. Includes budget creation and monitoring for area and direct reports in support of the strategy. Direct all aspects of retail, wholesale, and intranet web development processes. Act as lead Information Architect and User Interface expert. Work closely with Web development staff, business units and external partners. Responsible for assessing internet marketing opportunities, develop competitive strategies and refine online business models. Create and execute strategy for use of emergent Internet technologies in support of division or corporate initiatives -
	F.N.Reporter / Thomson Financial Interactive (News and Research Division) Webmaster / Application Evangelist	February 1999 - January 2000 Amherst MA
	Work with team of developers and investors to create extremely advanced tools to search 100+ live news feeds for events likely to influence stock prices. Design public facing demonstrations of technology (sales tools) Product / company acquired by Thomson Financial -
	The Center for Intelligent Information Retrieval (CIIR) & ACSIOM Project & Lab Manager	July 1997 - January 1999 University of Massachusetts in Amherst MA
	Develop advanced search applications for the White House, the Unified Agenda, Library of Congress using Inquery search technology. Provided guidance for C.I.I.R. corporate and Government members Build and maintain database applications using proprietary Information Retrieval technologies. Design and develop U.I.'s for client and demonstration applications. -
	World Wide Impact, Inc. Co-founder / President	July 1996 - July 1998 Greenfield MA
	Worked with co-founder to establish successful web design and development company. Provided full range of internet / intranet development services - our clients included NOKIA, Longacre & White, Nukebusters, Dean's Beans Coffee. -
	Greenpeace East Coast Regional Director	January 1986 - July 1996 Washington DC, NYC, Boston, Florida
	Responsible for creating and realizing east coast office budgets ($3 to $5 million). Coordinated east coast campaign work with local office staff, community volunteers, coalition groups and Campaign Directors. (Local, National and International issues) Recruited, hired, trained, provided orientation and ongoing H.R. / development support for 16 office directors and assistants / up to 300 staff. Supervised all fundraising, campaign and donor development work on the East Coast. Changed the expectation for what a grassroots office could provide for the organization. Broke all fund-raising and recruiting records. -

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INTERESTS	The evolution of Web 2.0 technologies and potential for effecting everything from e-commerce to democratic processes. Enterprise 2.0. My 2 amazing daughters. Our animals - goats, chickens, rabbits, etc.. Our vegetable gardens. Music - Listening, writing, playing guitar. Efficient structuring of e-commerce organizations and processes. Alternative energy. Collaborative creative processes.

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RESEARCH	Conversion increase through cart optimization, Conversion increase through add of security icons / technology in checkout process, Web 2.0, Interactive Commerce, Affiliate Marketing fraud, SEO, Usability studies, E-commerce platform analysis (MarketLive, Broadvision, IBM WebSphere Commerce, ATG, InterShop, OSCommerce), Brand hijacking / stewardship, email marketing optimization, cross-channel marketing initiatives, mobile commerce, Email marketing, CRM, Evolution of E-Commerce organizations and support structures

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COMMUNITY INVOLVEMENT	Big Brothers Volunteer - since 2006 Greenpeace Volunteer / supporter - since 1985 Heifer.org supporter MSWalk NYC - since 2005 AIDS Walks

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EDUCATION	University of Pittsburgh in Criminology / Legal Studies	1982 - 1983 Pittsburgh PA.
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	University of Maryland in Criminology	1984 - 1985 College Park MD.
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SKILLS	E-Commerce Knowledge/Experience, Business and customer Development, Relationship Management, Leadership, Innovation, Search optimization, Wintel, Unix, Mac, Web Site Performance, Mentoring and Coaching, Verbal and Written communications, Complex Project Delivery, Creative processes, Analytics, Search Engines, HR / Management, Problem solving, HTML, DHTML, XML, RSS feeds, Affiliate program management, Compliance, Mapquest, Coremetrics, BeFree, CCBN, Echomail, DartMail, basic MSOffice tools, collaborative office tools (Enterprise 2.0).

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